Everyone of a certain age has heard of “The
Drinking Man's Diet.” But what do you know about it? I asked a friend
recently if she knew what kind of diet it was. She shrugged and said something
like, “It’s a diet in which you drink alcohol?” I said I thought so too, but we
both missed the gist of it. It was the first (modern) low carb diet!!! And at 60
grams of “carbos” a day, it was
pretty low carb! Not Very Low Carb (≤30g of carbs a day) but still
quite Low.
First published in 1964, in 2 years “The Drinking Man’s Diet”
sold 2.4 million copies at $1 apiece. On
the jacket of the 50th Anniversary Edition, it proudly proclaims,
“THE ORIGINAL LOW-CARB DIET.” The subtitle is, “HOW TO LOSE WEIGHT WITH A
MINIMUM OF WILLPOWER.” The author nailed it! These are still both
accurate claims!
On the occasion of the publication of the 40th
anniversary edition (2004), Forbes
Magazine did a column on the book and its author, Robert
Cameron. Forbes described Cameron
(who wrote using a nom de plume), as “a
San Francisco bon vivant whose
brilliant title explains the book’s success,” as well as how we were misled by
it. The drinking aspect of the contents and title was just a gimmick. The
diet works just as well for “teetotalers.”
THE FOLLOWING QUOTES
ARE TAKEN FROM “THE DRINKING MAN’S DIET,” 50TH ANNIVERSARY EDITION:
“This really is a
simple diet. It can be summed up in one sentence: Eat no more than 60 grams of
carbohydrates a day. That’s all there is to it.”
So, what is a
carbohydrate? As you will learn in this book, “Carbohydrates are concentrated
in starches and sugars. They are almost absent from hearty foods like meat,
fish, poultry, cheese and salads (yes, even the usually forbidden salad with
Roquefort dressing is okay.)”
“Now, is it hard to
count grams of carbohydrates? No, with the aid of tables at the back of this
book you will find it very easy. The tables are derived from publication (sic)
of the U. S. Department of Agriculture.”
“What makes this kind
of counting more enjoyable as well as easier than calorie counting is that most
of the things you like best don’t have to be counted at all: steak and whiskey,
chicken and gin, ham, caviar, paté de foie gras, rum and roast pheasant, veal
cutlets and vodka, frog’s legs and lobster claws, all count as zero.”
“Remember, you must
count everything. A few innocent-looking dates or raisins in the afternoon can
fill up your quota for the day. A slice or two of French bread might make your
daily carbohydrate ration, but half a dozen slices would be a disaster. But
with the great bulk of your diet – the meat and fish, the eggs and fats –
counting at very close to zero, you really shouldn’t have much trouble keeping
the total down around sixty.”
The Forbes magazine piece recounts how Dr. Frederick
Stare, who in 1942 founded Harvard’s School of Public Health, had decried
Cameron’s diet as unhealthful –calling it “mass murder” – which he later
retracted. The accusation, however, ran everywhere on Page 1, and as Forbes
quipped, “…the drinking man’s goose was cooked.”
Robert Cameron wrote his thin book – a pamphlet really – nine years before Dr. Robert
Atkins’s (in)famous, “The
Diet Revolution.” Atkins faced similar charges from the public health
establishment. The American Medical Association, in public testimony at a
congressional hearing, ridiculed and humiliated him, calling his diet “a dangerous fraud.”
But the diet worked. In two months, Cameron said he lost 18
pounds, “…was never hungry, and never missed a martini.” Cameron wrote, “Most
everyone has a drink now and then,” and “alcoholic beverages such as gin,
whiskey and vodka do not contain carbohydrates. Therefore, it allowed them to lose weight without giving up a daily cocktail”
(emphasis added by me). Thus his 1964 pitch: “Did you ever hear of a diet that
was fun to follow? A diet that would let you have two martinis before lunch
(how 1960s!), and a thick steak generously spread with Sauce Béarnaise?”
The carb tables in this book, like the word
“carbo,” are very dated and unreliable, but the principles are still good. By
following the Drinking Man’s Diet, you can still “LOSE WEIGHT WITH A
MINIMUM OF WILLPOWER.” It’s the “carbos!”